Ryan Hammon 4/1/24 Ryan Hammon 4/1/24

Amazon PPC Guide: Essential Tips for Success

Amazon PPC ads are an effective way to start bringing in more revenue for your brand as soon as possible. In this article, we will cover what Amazon PPC is, the benefits, the different types of ads you can run, and how you can start implementing a strategy, even if you’re new to Amazon advertising. (Reading time: 5 minutes)

Ryan Hammon 3/14/24 Ryan Hammon 3/14/24

Leveraging PPC and SEO Together

PPC and SEO are complementary digital marketing strategies that can boost a brand’s online presence. Discover how PPC and SEO complement one another and how to effectively use them together to drive higher-quality traffic to your website. (Reading time: 5 minutes)

Ryan Hammon 2/18/24 Ryan Hammon 2/18/24

Google Shopping Ads Management Tips for Maximizing E-commerce Sales

Google Shopping ads provide a powerful tool for e-commerce retailers to showcase their products to the right audience. In this blog, we explore the basics of Google Shopping ads, cover the main benefits, and provide 6 tips for optimizing your Google Shopping ads campaigns. (Reading time: 7 minutes)

Ryan Hammon 2/1/24 Ryan Hammon 2/1/24

PPC for E-commerce Brands: 14 Strategies You Should Implement

Boost your e-commerce brand with our 14 essential PPC strategies. Learn to implement effective pay-per-click campaigns for increased traffic, revenue, and customer lifetime value. Perfect for new and established online stores aiming for rapid and sustained growth. (Reading time: 8 minutes)

Ryan Hammon 3/14/23 Ryan Hammon 3/14/23

To advertise on branded keywords, or not to advertise on branded keywords, that is the question.

The decision of whether to invest or not invest in branded search ads is nuanced and should be made based on a variety of factors, including competition, brand recognition, and budget among others. Whatever strategy you pursue, we recommend breaking out branded and non-branded search campaign performance separately, and for those with larger budgets, to consider an A/B test. (Reading time: 6 minutes)

Ryan Hammon 4/15/22 Ryan Hammon 4/15/22

How to increase sales and profits with lookalike audiences.

In this article, we aim to help companies understand how to create more effective lookalike audiences using customer lifetime value that will result in higher ROI digital advertising campaigns. (Reading time: 5 minutes)

Ryan Hammon 1/27/22 Ryan Hammon 1/27/22

Breaking down ROAS.

Using a framework inspired by the DuPont analysis, we show how deconstructing return on ad spend (ROAS) into its parts can help e-commerce operators and marketers better understand and measure their digital marketing performance. (Reading Time: 5 minutes)

Ryan Hammon 1/26/22 Ryan Hammon 1/26/22

Why unit economics like CAC and CLV matter.

Understanding customer lifetime value (CLV) and customer acquisition costs (CAC) can yield valuable insights that executives can leverage to inform their business strategies, marketing decisions, and grow and increase the profitability of their companies. (Reading Time: 3 minutes)

Ryan Hammon 1/25/22 Ryan Hammon 1/25/22

5 Reasons Why You Should Consider Amazon Advertising for Your E-Commerce Business

Are you an e-commerce business seeking to expand your reach and drive more sales? If so, consider advertising on Amazon. (Reading time: 2 minutes).

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