Blog.

A one-stop shop for SabinoDB insights, news, and events.

Create a Personalized Shopping Journey with Outfit Recommendations

Create a Personalized Shopping Journey with Outfit Recommendations

Outfit recommendations offer apparel companies a powerful solution to inspire online shoppers, increase website conversion rates and basket sizes, and lower operational costs. Join us as we explore the how outfit recommendations can create lasting long-term value for both companies and their customers. (Reading time: 3 minutes)

Read More
6 AI Strategies for E-Commerce Fashion Brands

6 AI Strategies for E-Commerce Fashion Brands

Discover how e-commerce fashion brands are leveraging 6 transformative AI strategies, from outfit recommendations to advanced site search and merchandising, to deliver greater e-commerce personalization, boost online sales, and drive operational efficiency. (Reading time: 4 minutes)

Read More
Amazon PPC Guide: Essential Tips for Success

Amazon PPC Guide: Essential Tips for Success

Amazon PPC ads are an effective way to start bringing in more revenue for your brand as soon as possible. In this article, we will cover what Amazon PPC is, the benefits, the different types of ads you can run, and how you can start implementing a strategy, even if you’re new to Amazon advertising. (Reading time: 5 minutes)

Read More
The Power of AI in E-commerce: Personalization Strategies That Drive Sales

The Power of AI in E-commerce: Personalization Strategies That Drive Sales

Learn how AI-powered e-commerce personalization can revolutionize your online store, offering unique shopping experiences tailored to each customer's preferences, and boost e-commerce sales. (Reading time: 6 minutes)

Read More
SabinoDB Introduces AI-Powered Personalized Outfit Recommendation Engine

SabinoDB Introduces AI-Powered Personalized Outfit Recommendation Engine

SabinoDB introduces AI-powered personalized outfit recommendation engine. New software enables e-commerce apparel brands and retailers to deliver highly personalized “shop the look” outfit recommendations at scale using state-of-the-art AI models. (Reading time: 2 minutes)

Read More
To advertise on branded keywords, or not to advertise on branded keywords, that is the question.

To advertise on branded keywords, or not to advertise on branded keywords, that is the question.

The decision of whether to invest or not invest in branded search ads is nuanced and should be made based on a variety of factors, including competition, brand recognition, and budget among others. Whatever strategy you pursue, we recommend breaking out branded and non-branded search campaign performance separately, and for those with larger budgets, to consider an A/B test. (Reading time: 6 minutes)

Read More
Breaking down ROAS.
Digital advertising Ryan Hammon Digital advertising Ryan Hammon

Breaking down ROAS.

Using a framework inspired by the DuPont analysis, we show how deconstructing return on ad spend (ROAS) into its parts can help e-commerce operators and marketers better understand and measure their digital marketing performance. (Reading Time: 5 minutes)

Read More