Gempler’s

9.1x ROAS with SabinoDB’s online advertising services

Case summary

“Working with SabinoDB is like adding a dedicated PPC expert to your team. They’ve been instrumental in helping us get the best return on our ad spend and expanding our brand. They bring deep knowledge in Google products and how to use each to achieve our goals.”

— Eric Chalgren, Digital Marketing Manager

  • Services

    PAID SEARCH ADVERTISING

  • Industry

    E-COMMERCE WORKWEAR, SUPPLIES, & EQUIPMENT

  • Results

    9.1x ROAS

    72% REVENUE GROWTH

Gempler's multi-channel direct marketer of tools, equipment, supplies, workwear, and footwear
 

Client profile

Gempler’s, founded in 1939, is a leading multi-channel direct marketer offering a wide-variety of professional-grade tools, equipment, supplies, workwear, and footwear. Gempler’s sells its products online at www.gemplers.com, via its catalogs, and through its retail stores.

Challenge

Gempler’s was looking for help to optimize, manage, and scale their paid search advertising performance on Google Ads. With over 40,000 SKUs spanning different products and brands, Gempler’s turned to SabinoDB’s team of e-commerce marketing experts with over 100+ years of combined industry experience.

Solution

SabinoDB successfully designed, implemented, and managed a comprehensive digital advertising strategy for Gempler’s across Google’s search, display, shopping, and video ad networks. Key initiatives included:

  • Researched industry, keywords, and customers

  • Designed campaign structures and ad groups for each ad network, with an emphasis on Google shopping

  • Created time-sensitive and contextual ad copy for first-time visitors and returning customers

  • Setup and optimized website tags, landing page content, and user-experience

  • Utilized A/B testing to adjust keyword bids and adjust ad spend levels across campaigns and networks

  • Implemented industry best practice KPI reporting

Results

Thanks to an improved comprehensive and data-driven digital advertising campaign strategy, Gempler’s grew revenue year-on-year 72% while achieving an effective 9.1x return on ad spend.

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