Fair Indigo
36% increase in ROAS with SabinoDB’s online advertising services
Case summary
“After several attempts with paid search agencies, we finally got it right with SabinoDB. I appreciated their focus on business goals and new ideas, taking us into the weeds only when we wanted to go there. They worked to understand our unique business instead of simply plugging us into a formula. From day one it felt less like we hired a new agency and more like we hired a marketing director.”
— Robert Behnke, Co-Founder & President of Fair Indigo
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Services
PAID SEARCH ADVERTISING
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Industry
E-COMMERCE APPAREL
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Results
36% INCREASE IN ROAS
12% INCREASE IN ORDERS
Client profile
Fair Indigo is a sustainable and ethically made clothing brand founded in 2006 in Madison, Wisconsin. The company offers an assortment of women’s, men’s and children’s apparel and accessories online at www.fairindigo.com and via Amazon’s third-party marketplace.
Challenge
Fair Indigo started advertising on Google Ads and went through a succession of PPC ad agencies that deployed a “one size fits all” strategy and were achieving subpar results. Seeking a more hands-on agency that could tailor a campaign to its unique business needs and increase their ROAS via Google paid search advertising, Fair Indigo turned to SabinoDB.
Solution
SabinoDB worked closely with Fair Indigo to understand their business, define and quantify their marketing objectives, and to optimize their paid search advertising strategy on Google Ads. Key initiatives included:
Defined specific and measurable marketing objectives, including target conversion rates and ROAS
Designed and automated custom advertising reporting dashboard to monitor and manage campaigns
Utilized A/B testing on bid strategies, targeting, and ad copy to optimize ad spend across Google’s search, display, shopping, and video ad networks
Results
Through better data and reporting and a paid search advertising strategy tailored to its business, SabinoDB was able to exceed Fair Indigo’s goals. In the first year of working with SabinoDB, Fair Indigo saw a 36% increase in ROAS while simultaneously increasing order volume 12%.
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