Men’s and Women’s Apparel Brand
48% increase in ROAS with SabinoDB’s online advertising services
Case summary
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Services
PAID SEARCH ADVERTISING
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Industry
E-COMMERCE APPAREL COMPANY
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Results
48% INCREASE IN ROAS
549% REVENUE GROWTH
Client profile
Men’s and women’s apparel e-commerce company with over 90,000 SKUs.
Challenge
Company had all but given up on using Google Ads due to the unsatisfactory results of a succession of Google ad agencies that over promised and under delivered. Seeking a new agency that could help it reach its potential on Google Ads, Company turned to SabinoDB.
Solution
SabinoDB worked closely with Company to understand their business, define and quantify their marketing objectives, and to optimize their paid search advertising strategy on Google Ads. Key initiatives included:
Designed and optimized campaign structures and ad groups for each campaign type, with an emphasis on Google Shopping
Enhanced the product feed and fixed disapproved products in Google Merchant Center by leveraging automated feed rules and third-party tools
Set up and implemented dynamic search ads (DSA) based on URL rules and product feeds
Implemented re-marketing campaign to retarget previous site visitors and cart abandoners
Fixed incorrect tagging issues in Google Analytics (e.g., source, medium, campaigns) and implemented automated KPI reporting on Google Data Studio
Results
Thanks to an improved comprehensive and data-driven digital advertising campaign strategy, in the first 4 months of its engagement with SabinoDB, Company grew revenue 549% compared to the previous 4 months, while increasing its return on ad spend by 48%.
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