Beauty Care Products Brand
5.4x ROAS with SabinoDB’s online advertising services
Case summary
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Services
PAID SEARCH ADVERTISING
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Industry
E-COMMERCE BEAUTY CARE PRODUCTS
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Results
5.4x ROAS
171% REVENUE GROWTH
Client profile
Women’s beauty care products brand that sells its products online via its website.
Challenge
Company was managing its Google Ads internally, but lacked the in-house experience and time to do so effectively. Company turned to SabinoDB to re-build its Google Ads strategy from scratch.
Solution
SabinoDB worked closely with Company to understand their business, define and quantify their marketing objectives, and to redesign and optimize their Google Ads advertising strategy from the ground up. Key initiatives included:
Designed comprehensive full-funnel marketing strategy, including:
Drove increased awareness and brand desirability with skippable in-stream and video discovery YouTube video ads
Developed targeted Google search and shopping ads to capture high intent leads
Re-marketed previous site visitors and cart abandoners through Google display network
Implemented A/B testing strategy to experiment with and optimize bid adjustments by device type, audience, location, and day/time
Results
Thanks to an improved comprehensive and data-driven digital advertising campaign strategy, in the first 8 months of its engagement with SabinoDB, Company grew revenue 171% compared to the previous 8 months, while achieving an effective 5.4x return on ad spend.
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